Effectively Manage Your Leaders’ Focus

Many companies today are moving away from the traditional skill-based job descriptions, toward performance-based job descriptions for their leaders. What’s the difference? Skill-based simply means they have the skills and knowledge to do the tasks. They may or may not use these skills to work in the direction of the Vision and Mission of the company. Performance-based is focused on the design and execution of goals and focused action plans to achieve the Company’s intended results.

When companies can clearly define performance expectations up front, both leaders within the company and the newly-hired know what is required. They can focus their efforts with a clear direction, communicate these metrics to their employees and manage accordingly. This takes the guess work out of hiring the right person and conducting effective performance appraisals.

To ensure these new descriptions are successful, you must:

Focus on the results.  Start with action verbs to ensure their role is clear. For example:Lead an initiative to upgrade financial reporting from monthly to weekly. Convert 100 customers to new product/service. Sell 30 customers product/service each month. (Fill in actual name of product or service.) Be sure to include a timeline and budget. The key is to now manage with these numbers to determine what’s working and what needs improvement on a weekly basis. This will ensure no surprises at month end (e.g., people, price point, budgets and/or systems).

Allow for innovation. New ideas are critical for growth. People create workable and sustainable systems and follow them – or not. At the end of the day, these processes must meet the demands of your customers. The leaders within your organization must be able to work with and through others to achieve the intended results, sometimes on a global basis. Use a qualified assessment to ensure clarity of the person’s interest, thinking style and core behaviors. These are critical for hiring for job fit and ongoing laser-like coaching.

Tell the truth.  In order to grow the enterprise for on-going success, it requires truth-telling today. To transform anything, you must succinctly tell the actual issues/circumstances that prevented the results previously or created the new challenges. Share appropriately. For example: when developing an IT system: company experienced 50% growth during the past twelve months, lost 25% of current customers since the system could not handle volume of orders and lack of training prevented managers from up-selling and cross-selling repeat orders.

©Jeannette L. Seibly, 2012

About Jeannette Seibly

Jeannette Seibly delivers “straight talk with immediate results” to business owners and executives of $1MM to $30MM enterprises, creating dynamic results. You may contact her at JLSeibly@SeibCo.com for an initial free consultation.

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