Have you hired a salesperson who can’t sell?

Selecting salespeople who can actually sell is a huge challenge for any employer, particularly when a significant number of applicants stretch the truth or lie. When technical sales skills are required, the level of deception increases to offset lack of experience or poor results in previous positions. Even if they did well and sold the same or similar products or services for your competitor, it doesn’t mean they can or will produce the same level of results for you. 

Many times sales managers are misled when applicants:

  • Have very good verbal skills (which does not mean they have the personality and/or interests to deliver the results);
  • Appear to be good team players (many good salespeople are not); or
  • Are able to sell themselves (which does not mean they can sell your products or services).

Measuring sales metrics during the interview, not after, requires you to ask the right questions and listen to candidates’ responses. Be specific in your questions by asking for actual numbers, percentages, and increases or decreases in results. It will not eliminate the need to use valid assessments that objectively, reliably, and legally measure your candidates’ true match to your sales job.  http://SeibCo.com/assessments

©Jeannette Seibly, 2013

You’re not hiring the resume.

You are not hiring the resume … you’re hiring a person who possesses the skills, education, and other attributes required to be a successful cultural fit for the job. Incorporate objectivity into your hiring process by starting the conversation with team members before you post an ad. Be sure to include in your discussions thoughts, concerns, and resolutions for onboarding, key elements required for company success (don’t simply replicate an old position description), how to correctly use qualified assessment tools, and what is required to create ads designed to attract the right candidates. It will be time well-spent, saving countless dollars and hours.  For additional insights on how to save time and money, get your copy of “Hire Amazing Employees, Second Edition.” ( http://BizSavvyHire.com )

(c)Jeannette L. Seibly, 2013

Easily Infuse Objectivity Early In Your Hiring System

Did you know that requesting applicants to email or mail you resumes is outdated? Or that over 50 percent of resumes stretch the truth? Yet many companies rely solely on this data to select candidates for interviews—a poor selection practice. By doing so, they shortchange the goal of collecting good objective, valid, and reliable data in order to net truly qualified applicants.

Your hiring system speaks volumes: it’s the first impression many have of your business. Failure to utilize current technology has savvy job seekers questioning if you are a leader—or could be—in your industry. Failure to follow-up and communicate applicant status frustrates many. Top performers wish to work with winning bosses and companies that respect their time and efforts.

Using a well-designed applicant tracking system (ATS) is cost effective and allows you to post job ads and showcase your company, products, and services. It attracts qualified candidates, operates without paper, and helps you vet applicants, saving hundreds of hours and thousands of dollars. When strategically planned and followed, an ATS infuses objectivity into your hiring system early on.

Time-saving keys for ATS:

1) Require that an application form be completed. It minimizes truth-stretching (e.g., inaccurate job titles, job duties, company names, dates of employment, and titles).

2) Incorporate pre-screen questions and core value assessments to ensure objective, valid, and reliable data is used to select candidates for the next steps while weeding out unqualified ones.

3) Automatically thank applicants and make it easier to communicate with them. It’s critical to remember your applicants are future clients, vendors, suppliers, and decision-makers for awarding contracts. You want them to have a positive impression of your company. (Read Hire Amazing Employees, Second Edition for further time-saving ideas, available at BizSavvyHire.com.)

All ATSs are not all created equal. Factors to consider when choosing your ATS (taken from Hire Amazing Employees):

  • User-friendly sites can be reached within one or two clicks from the social media site or the job posting. Busy professionals need to be enticed the moment they read your online ad; most will not return—even if they have the best of intentions to do so. Make it easy for them to apply and for you to receive their information in order to infuse objectivity in your decision-making process.
  • Is there a fee for posting your openings on the ATS site?
  • What is the cost for setup and maintenance of the site?
  • Can the application form, job posting, and other pertinent information be customized?
  • Will it notify interested applicants of future positions? (That’s a great way to keep your candidate pool filled.)
  • Do your job openings easily post to job boards?
  • Can you collect EEO (Equal Employment Opportunity) information? Tracking may be required if you have any government contracts (or if you are a subcontractor).
  • Is there a human verification process to reduce spam? This process prevents hackers from completing your application form and blasting resumes to you.
  • Is it easy to communicate with candidates inside the system and generate automated notifications (e.g., completion of application, request for interviews, etc.)?

©Jeannette L. Seibly, 2013 All Rights Reserved

Want an award-winning ATS to attract amazing employees to your company? Click here

Jeannette Seibly has been hiring amazing employees for over 34 years. She delivers straight talk with immediate results to business owners and executives of $1MM to $30MM enterprises, achieving dynamic results. You may contact her at JLSeibly@SeibCo.com to discuss your hiring challenges. Get her newest book, Hire Amazing Employees, Second Edition: Improve Your Profits (and Your Work Life)! http://BizSavvyHire.com It includes templates for interviews and reference checking.


Hiring Refresher for Busy Bosses


  • Did the last hiring mistake zap you?
  • Still spending sleepless nights, over-thinking how to fix it?
  • Customers complaining about the quality and timeliness of deliverables?

You may need a refresher on hiring and selecting the right top performer.

As busy bosses, we do not hire often. When we do, it becomes very time consuming. We hope to find a quality candidate like the one who just left, or avoid hiring a similar problem to the one we fired.

This is a short 30-minute refresher on “secrets” to shorten up the selection process and ensure  hiring the right person. The first time!

  • How to use ATS (Applicant Tracking Systems) effectively to weed out less desirable candidates.
  • What is a legally qualified assessment? What makes them different than the 3,000 published ones on the market?
  • Completing a full due diligence now saves countless hours and money later.

Join us on Thursday, September 13, 2012 @ 9 a.m. MDT (11 a.m. edt/8 a.m. PDT)

Registration takes only a minute and will save you many sleepless nights!

Infuse consistency, reliability and validity into your hiring process! Register today! http://ow.ly/d6yi1

About our presenter:

Jeannette Seibly has been successfully assisting her clients to hire the right person, the first time, for over 20 years. With over 33 years of human resource, business management experience working with companies ranging from $100K to $100MM, and reducing countless turnover and poor hiring selections, Seibly has saved companies 100’s of thousands of dollars. She’s the noted author of “Hiring Amazing Employees” (BizSavvyHire.com), “It’s Time to Brag!” (TimeToBrag.com), and over a hundred articles on hiring and being a biz-savvy executive and business owner. She’s already at work on the 2nd edition of “Hiring Amazing Employees.” (BizSavvyHire.com for current copy).    Register today! http://ow.ly/d6yi1

Measure Sales Success During the Interview, Not After

Timeless reprint from 2008 and 2010

Contact me for a complimentary analysis of your sales team! JLSeibly@SeibCo.com

Selecting sales candidates who can actually sell is a huge challenge for any employer.  Even if they sold the same or similar products or services for your competitor, it doesn’t mean they can adequately sell for you.

Many times future employers are “sold” or mis-led about an applicant’s sales abilities when:

  • They have very good verbal skills (does not mean they have the personality and/or interests to deliver the results);
  • They appear to be good team players (many good sales people are not); or
  • They are able to sell themselves (does not mean they can sell your products or services).

The following interview metrics do not eliminate the need to use valid and objective assessments that actually (and legally) measure your candidates’ true sales capabilities (think, learning style, core behaviors and occupational interests). These questions simply provide you additional information to ensure you’re getting a true sales person, and not a “marketing-type person” who relies upon others to sell and close the deal.  Your sales people create your company’s reputation, now and in the future.

  • What was your candidate’s quota for his last employer(s) – did s/he hit it?
  • What was the average size deal?  (Dollars and re-sales)
  • Did s/he make President’s club or receive other industry recognized “acknowledgement.”
  • Does s/he have inside vs. outside sales experience?   Which did they prefer?  Why?
  • What were the number of cold calls, conversations, presentations, etc that s/he made daily and weekly?
  • What was his or her close ratio? (How many presentations vs. number of actual sales?)
  • Where did his or her leads come from – were they generated by the person or were they given to them by others in the company?
  • What were his or her day-to-day activities, including time at the desk and time in front of the potential customer?  Or, in front of current customers, up-selling or cross-selling?
  • What formal sales training has s/he had?
  • What tracking system did they use to keep stats on lead generation, lead conversion, and repeat business?
  • Do they plan their work and work their plan, effectively?   How do they know?
  • If they were to describe a sales person, what words would they use?  (Remember, you’re looking for the positive attributes, not the age old “snake oil” descriptors.)
  • If they were to use one word to describe his/her customer’s experience of working with him/her, what would that word be?

© Jeannette L. Seibly and John W. Howard, 2008-2011

Jeannette Seibly, Principal of SeibCo, is a nationally recognized coach, who has helped 1000’s of people achieve unprecedented results.  She has created three millionaires.  You can contact her:  JLSeibly@SeibCo.com OR http://SmartHiringMadeEasy.com  Jeannette is also the author of “Hiring Amazing Employees” (BizSavvyHire.com)  and “It’s Time to Brag!” (TimeToBrag.comContact me for a complimentary analysis of your sales team! JLSeibly@SeibCo.com

John W. Howard, Ph.D., owner of Performance Resources, Inc. helps businesses of all sizes increase their profits by reducing their people costs. His clients hire better, fire less, manage better, and keep their top performers. He may be reached at 435.654-5342, OR JWH@prol.ws