Many of us are perplexed that people with lesser skills, results and abilities win the job, the sales contract or the award. They woo away our clients and potential investors, even when we have a superior product. What’s the problem?
Unfortunately, we’ve been taught from a very early age that bragging is wrong. Even in adulthood we are still careful not to be seen as a braggart. So we attempt to look and sound like everyone else. It doesn’t work. They’ve heard all the similar sales pitches. They are bored by the same old introductions or elevators speeches. They are unimpressed when you spiel off a list of all the tasks you can perform.
“The analogy? Too often we pretend we are raccoons when, in fact, we’re cats. Everyone knows we’re cats. The raccoons know we’re not one of them. The raccoons expect us to act like a cat when we are interacting with them. Obviously, as a cat, you can never be a raccoon. Attempting to be someone you are not is unimpressive, even when you act in a respectful and tactful manner! Sadly, you hide your true abilities and accomplishments.” Taken from It’s Time to Brag (TimeToBrag.com)
The point? People are less likely to purchase your products and services when they are unable to distinguish a difference between you and so many others competing for their attention. They’ve heard (or seen) all the traditional benefits and cost analyses. We misinterpret people’s glazed-over look, if we even notice it at all.
People do business with people they feel comfortable with. They like to work with people who will help them be successful. If you’re comfortable with yourself, they will be too. If you look and sound like everyone else, people won’t see the need to meet you, talk with you or do business with you. If you’re trying to be like everyone else, they will simply shut out everything you say and think, “I’ve heard it all before.”
Whenever you hear yourself starting to sound like everyone else, stop it! Think of the cat and raccoons. Hiding out (as someone you are not) won’t pay the bills. It will not earn you money or any well-deserved recognition. Nor will it win you a job or promotion.
How do you show you’re a winner? How do you “Wow!” them subtly and clearly and depict your product or service as the best? In my recently released book, It’s Time to Brag! (TimeToBrag.com) I outline five amazing steps to differentiate yourself when selling or vying for that promotion or job. I have found these exercises also help keep clients who are ready to go with your competition. The results from the exercises can also attract potential investors and bankers. They place you at the top when you are nominated for an award.
Learn how to brag with biz savvy skills! It’s time! (TimeToBrag.com)
©Jeannette Seibly, 2011
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