Do You Have Silly Customers?

Recently I had an on-line experience with a person that offered a free book – at least that is what my computer said. When I attempted to order it, the link didn’t work. I contacted the author’s customer service rep who agreed that there was a computer error on their end. It turned out that the book wasn’t free and I was called “silly” for expecting it to be free.

An example of a better way to handle this happened to me a couple of years ago. A reader wished to purchase my It’s Time to Brag! book online in a PDF format (this was before I setup an agreement with Kindle and am no longer selling PDF copies). ( The person didn’t have a good on-line experience so I gave her the book, complimentary, with my apologies! (No, there was not a problem on my end.) I did not have another on-line issue, and more importantly, I kept a customer.

Three things to remember if you sell on-line:

#1: It costs way more to attract a new client than to keep a current one.

#2: When it is brought to your attention that your system is not working, you need to thank the person and offer them something in return. Obviously, don’t call them “silly!” After all, they took their time to help you solve a problem to keep your technology working correctly so you can continue to attract and keep customers.

#3: Customer service interactions via email (or other electronic means) may not translate in the tone you intended. It’s important to slow down and reread your correspondence out loud (and listen to yourself) before sending it. Remember, keep it simple and smart because the average national reading level is 6th grade.

Get your brag on — your customers are about to stray!

Jeannette Seibly is an internationally recognized business advisor. For the past 23 years, she has helped thousands of people work smarter, enjoy financial freedom, and realize their dreams now.  She has an uncanny ability to help her clients identify roadblocks, and help them focus to quickly produce unprecedented results.  Each client brings their own unique challenges, and her gift is helping each one create their success in their own unique way. Along the way, with her commitment, she helped create three millionaires.

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