Sales People that can sell

Have you hired a salesperson who can’t sell?

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Selecting salespeople who can actually sell is a huge challenge for any employer, particularly when a significant number of applicants stretch the truth or lie. When technical sales skills are required, the level of deception increases to offset lack of experience or poor results in previous positions. Even if they did well and sold the same or similar products or services for your competitor, it doesn’t mean they can or will produce the same level of results for you. 

Many times sales managers are misled when applicants:

  • Have very good verbal skills (which does not mean they have the personality and/or interests to deliver the results);
  • Appear to be good team players (many good salespeople are not); or
  • Are able to sell themselves (which does not mean they can sell your products or services).

Measuring sales metrics during the interview, not after, requires you to ask the right questions and listen to candidates’ responses. Be specific in your questions by asking for actual numbers, percentages, and increases or decreases in results. It will not eliminate the need to use valid assessments that objectively, reliably, and legally measure your candidates’ true match to your sales job.  http://SeibCo.com/assessments

©Jeannette Seibly, 2013

Small Employer Hiring

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Small businesses are the backbone of the economy, and on average employ 1 to 10 employees. Many of these business owners have previously worked in corporations, and falsely believe they don’t need a systematic way of hiring due to their smaller size. While they may be right about not needing a formal hiring policy like a larger company, cutting corners and using subjective tools and practices will not protect them from litigation. The sad fact is that a small employer is more likely to make a hiring mistake for multiple reasons, mostly due to lack of experience in hiring. They are under the mistaken belief they can coach and motivate anyone for success. Their lack of awareness simply creates sleepless nights and unnecessary expense of hundreds (if not thousands) of dollars!

The biggest challenge? One bad hire can literally force a small enterprise to close its doors due to theft of money, data and proprietary information. Or, they incorrectly reason it won’t cost them anything to hire a straight commission salesperson, if that person is unable to sell. They don’t calculate the cost to their reputation nor the excessive marketing costs with no positive ROI. One small business owner suffered through theft of proprietary information. It cost him dearly. Instead of seeking better ways to hire people, he simply recreated the mistake by solely relying upon his gut.

Gather objective information. The more objective information you can gather up-front, the less likely you are to interview and select the wrong person. Most interviewers make their decision within the first five minutes of an interview, but spend the next thirty or sixty minutes asking questions that make no difference in changing their minds. Instead, use a structured interview format focused on experience, education and job skills. Have candidates take a skills test to determine true proficiency. Often overlooked is asking about any special requirements. Never assume they read the job posting simply because they applied for the job (e.g., if travel is involved, ask if they are available to travel and how often).

Qualified assessments. Many small employers need to broaden their perspective of what is a qualified assessment. If you’re relying upon non-qualified assessment results, its pay now or pay later in loss of clients or the employee’s unwillingness to do the required activities. Insist upon reviewing the Technical Manual for any assessment you wish to use; do not rely upon a letter from the vendor telling you it meets all federal, state and local laws. Select qualified tools in accordance with the Department of Labor Testing and Assessment 2007 guidelines (for a copy contact: JLSeibly@SeibCo.com. If you have developed one on your own, spend the millions of dollars required to ensure the validity and reliability coefficients comply with EEO (Equal Employment Opportunity), DOL (Department of Labor) and various other requirements.

Training. Since most small business owners don’t hire often, they may overlook current employment laws. Set up a written strategic hiring process and have it reviewed by legal counsel. Review it each time you hire. Take time to learn best interview practices, how to correctly use assessments and skill testing and when to conduct background checks and drug screens (states laws vary). The basic rule of thumb is stay focused on the job responsibilities along with the applicant’s ability to successfully achieve intended results.

All jobs are important! One business owner didn’t feel the receptionist position was an important job in his company. He didn’t understand it’s the client’s first impression, and often a long-lasting one! He spent 5 minutes talking with each candidate and then selected the first one he liked. He went through three employees within a month. He not only lost several clients, one top employee left in protest of his hiring practices.

Hiring Amazing Employees, 2nd Edition, is coming soon! I’ll share more information during this upcoming month.

(c)Jeannette L. Seibly, 2012  All Rights Reserved

Hiring Refresher for Busy Bosses

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http://ow.ly/d6yi1

  • Did the last hiring mistake zap you?
  • Still spending sleepless nights, over-thinking how to fix it?
  • Customers complaining about the quality and timeliness of deliverables?

You may need a refresher on hiring and selecting the right top performer.

As busy bosses, we do not hire often. When we do, it becomes very time consuming. We hope to find a quality candidate like the one who just left, or avoid hiring a similar problem to the one we fired.

This is a short 30-minute refresher on “secrets” to shorten up the selection process and ensure  hiring the right person. The first time!

  • How to use ATS (Applicant Tracking Systems) effectively to weed out less desirable candidates.
  • What is a legally qualified assessment? What makes them different than the 3,000 published ones on the market?
  • Completing a full due diligence now saves countless hours and money later.

Join us on Thursday, September 13, 2012 @ 9 a.m. MDT (11 a.m. edt/8 a.m. PDT)

Registration takes only a minute and will save you many sleepless nights!

Infuse consistency, reliability and validity into your hiring process! Register today! http://ow.ly/d6yi1

About our presenter:

Jeannette Seibly has been successfully assisting her clients to hire the right person, the first time, for over 20 years. With over 33 years of human resource, business management experience working with companies ranging from $100K to $100MM, and reducing countless turnover and poor hiring selections, Seibly has saved companies 100’s of thousands of dollars. She’s the noted author of “Hiring Amazing Employees” (BizSavvyHire.com), “It’s Time to Brag!” (TimeToBrag.com), and over a hundred articles on hiring and being a biz-savvy executive and business owner. She’s already at work on the 2nd edition of “Hiring Amazing Employees.” (BizSavvyHire.com for current copy).    Register today! http://ow.ly/d6yi1

Avoid Disruptive Employees

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As a boss and leader, it’s important to handle disruptive people issues immediately! Waiting can cause more destruction than a bad competitor. How can you avoid them?

Hire the right person for the right job. Good job fit normally creates better team members, whether they need to work independently or interdependently. Have others involved in the interview process. Conduct due diligence by first clarifying what you need to achieve. Use a consistent interview guide and ask the same interview questions of each candidate. This will make the process to compare responses easier. Moreover, it keeps it legal! Don’t settle for less than is required. Accepting someone as “good enough” can create negative and costly impacts to your clients and company.

Integrate new hires into team. Give new hires basic tasks to complete. Enable them to win immediately. Remind them, winning requires everyone pulling together for the benefit of the team. The good news is that the “right” person who does not like these tasks will find great opportunities to get them done faster, often with less cost! A true win for everyone.

Come Down to Reality. Realize there are times when people who create a lot of brouhaha truly are grounded in the mission and goals of the team. It’s time to have a reality check. Be open to the new opportunities healthy discussions produce, without dissing what caused the exchange of ideas.

Just fire them. There comes a time when someone is unable or unwilling to be part of the team, or do the work. It’s kinder to let them go, than to keep haranguing them to perform the job tasks they were hired to accomplish. Working around them wastes costly time drains precious energy. Sadly, this strategy rarely solidifies the team into working well together.

©Jeannette L. Seibly, 2012

Warren Buffet had it right:

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“In looking for someone to hire, you look for three qualities: integrity, intelligence, and energy. But the most important is integrity, because if they don’t have that, the other two qualities, intelligence and energy, are going to kill you.”

He went on to summarize his lesson: “When you hire someone to run your business, you are entrusting him or her with the piggy bank. If these people are smart and hardworking, they are going to make you a lot of money, but it they aren’t honest, they will find lots of clever ways to make all your money theirs.”

Consider these facts:

In retail: Employee theft is estimated to be responsible for 47% of store inventory shrinkage.That ‘s over 17 billion dollars per year! Employee dishonesty is the greatest single threat to profitability at the store level.

It’s not all money and goods: A recent national survey found that 59 percent of employees who quit or were laid off or terminated in the last 12 months admitted to stealing company data, and 67 percent admitted to using their former employer’s confidential information to find a new job.

Banks and Credit Unions: The banking industry reports losses of over one billion dollars annually because of employee theft, greater than the amount taken in bank robberies many times over.

Lots of ways to do it: Faking on-the-job injuries for compensation, taking merchandise, stealing small sums of cash, forging or destroying receipts, shipping and billing scams, putting fictitious employees on payroll, and falsifying expense records.

Across business types: Security experts predict that up to 30 percent of the nation’s workers will steal at some time in their career. Difficult economic times, lack of salary increases and the threats of downsizing and cutbacks make it even more tempting for employees to help themselves.

This threatens your existence!  It is not unusual for a small business to be bankrupted by one employee’s theft . The Association of Certified Fraud Examiners reports that small businesses suffered a median loss of $100,000!

You just won’t know: On average, it takes 18 months for an employer to catch an employee who is stealing.

How can you protect your business?

As devastating as these possible losses are, two simple and inexpensive processes, inserted in your hiring system, can dramatically reduce the possibility that you will experience them:

Perform background checks before you hire. While background checking is far from flawless, it’s a valuable tool to learn about past problems and possible risks–and it doesn’t cost much!

Use an honesty-integrity assessment. A valid, predictive honesty-integrity assessment will help you avoid hiring someone likely to cause you this kind of problem–again, it doesn’t cost much!

Combine these two tools to help protect yourself from mostly preventable business disasters!

To learn more about using background checking and honesty-integrity assessments in your hiring process:   Contact JLSeibly@gmail.com. We’ll show you the tools, explain the low costs and high benefits, show you real-life examples of how they work, and arrange a demonstration, if you like!

Written by John W. Howard, PhD

Sources of statistics

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  • Or, for more information and a custom solution for your business, call or email!

Measure Sales Success During the Interview, Not After

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Selecting sales candidates who can actually sell is a huge challenge for any employer.  Even if they sold the same or similar products or services for your competitor, it doesn’t mean they can adequately sell for you. 

Many times future employers are “sold” or mis-led about an applicant’s sales abilities when:

  • They have very good verbal skills (does not mean they have the personality and/or interests to deliver the results);
  • They appear to be good team players (many good sales people are not); or
  • They are able to sell themselves (does not mean they can sell your products or services).

The following interview metrics do not eliminate the need to use valid and objective assessments that actually (and legally) measure your candidates’ true sales capabilities (think, learning style, core behaviors and occupational interests). These questions simply provide you additional information to ensure you’re getting a true sales person, and not a “marketing-type person” who relies upon others to sell and close the deal.  Your sales people create your company’s reputation, now and in the future.

  • What was your candidate’s quota for his last employer(s) – did s/he hit it?
  • What was the average size deal?  (Dollars and re-sales)
  • Did s/he make President’s club or receive other industry recognized “acknowledgement.”
  • Does s/he have inside vs. outside sales experience?   Which did they prefer?  Why?
  • What were the number of cold calls, conversations, presentations, etc that s/he made daily and weekly?
  • What was his or her close ratio? (How many presentations vs. number of actual sales?)
  • Where did his or her leads come from – were they generated by the person or were they given to them by others in the company?
  • What were his or her day-to-day activities, including time at the desk and time in front of the potential customer?  Or, in front of current customers, up-selling or cross-selling?
  • What formal sales training has s/he had?
  • What tracking system did they use to keep stats on lead generation, lead conversion, and repeat business?
  • Do they plan their work and work their plan, effectively?   How do they know?
  • If they were to describe a sales person, what words would they use?  (Remember, you’re looking for the positive attributes, not the age old “snake oil” descriptors.)
  • If they were to use one word to describe his/her customer’s experience of working with him/her, what would that word be?

© Jeannette L. Seibly and John W. Howard, 2008

Jeannette Seibly, Principal of SeibCo, is a nationally recognized coach, who has helped 1000’s of people achieve unprecedented results.  She has created three millionaires.  You can contact her:  JLSeibly@gmail.com OR http://SeibCo.com  Jeannette is also the author of “Hiring Amazing Employees.”

John W. Howard, Ph.D., owner of Performance Resources, Inc. helps businesses of all sizes increase their profits by reducing their people costs. His clients hire better, fire less, manage better, and keep their top performers. He may be reached at 435.654-5342, OR JWH@prol.ws