Hiring salespeople can be a challenge. Many look and/or talk the part, but once hired, fail to produce the required results. It’s up to you to improve your selection process to uncover salespeople who can actually sell your product or service, and fit the job requirements.
Remember, it’s always faster, easier, and far less expensive to determine their ability to sell before you hire them. If you don’t, you’ll spend too much money and energy — and face sleepless nights attempting to fix them (and this never works out well for anyone).
5 Tips to Improve Your Selection Process
- Listening Skills Are they listening? Can they hear you? Do they respond appropriately? Ask the candidate to summarize the interview or parts of the conversation by asking, “Tell me what you heard?”
- Do They Ask Questions? Do they have questions about your company, product, management style, etc.? If not, move on. Candidates who don’t ask questions lack the curiosity, interests, and skills to inquire further.
- Are They Calm and Patient? Does the person squirm in their seat? Do they rush the conversation or attempt to finish your sentences? Do they look at you when speaking or listening? While closing is a required skill, it also requires the ability to ask several times in several different ways without being offensive.
- Do They Fit the Job? To determine key traits, most salespeople need prospecting, presenting, and closing skills must have the interest to use these skills. Use a qualified job‑fit assessment. Can they do these things? Will they do these things? And can they do these things for your company and product?
- Do They Tell the Truth? To objectively answer this question, first use an honesty/integrity assessment to uncover omissions not found in public records. It saves time and money by eliminating candidates who stretch the truth (think customer expectations and fulfillment). Second, always conduct thorough due diligence with final candidates by checking background, education, and other accomplishments.
Bonus Tip: Do They Follow a Sales Process?
Sales Process Discipline. Many salespeople rely on charm, personality, or improvisation. But consistent results require following a repeatable sales process. Notice whether the candidate follows your interview structure, asks clarifying questions, and moves through conversations logically. Salespeople who resist structure rarely produce consistent results.
©Jeannette Seibly 2026 All Rights Reserved
Jeannette Seibly is a Leadership Results Coach, Talent Advisor, and Business Author with 33 years of experience activating greatness in leaders and companies. She delivers practical coaching and solutions that elevate performance today, build legacies that stand the test of time, and support people in empowering themselves to lead with clarity and impact.