Hiring the right salespeople can be a challenge. You’ve probably interviewed job seekers that are great at selling themselves. But when hired, they cannot sell your products or services. Every time you miss hiring the right salespeople, you’re losing retention of top talent and customers, along with revenues and results!
Remember, it’s much faster, easier, and less expensive to determine their selling ability before you hire them. Attempting to fix and motivate your new salespeople won’t them because sales managers don’t have magic wands!
Six Tips to Improve Your Selection Process
- Prepare for the Interview by Using the Selection Triad as Outlined in Hire Amazing Employees: How to Increase Retention, Revenues and Results! The Selection Triad replaces winging it or relying on intuitive hiring, which always hurts results.
As part of the assessment process:
- Do They Fit the Job? Job fit is the #1 reason salespeople succeed! To determine critical traits, use a qualified sales job-fit assessment to determine their ability to prospect, present, and close. (See Chapter 9 in Hire Amazing Employees.) Can they, and more importantly, will they use their sales skills to sell your company and product?
- Do They Tell the Truth? To answer this question objectively, use an honesty/integrity assessment to uncover omissions that are not part of a public record. First, it saves time and money by not talking with candidates that stretch the truth (think, customer expectations and fulfillment). Second, conduct thorough due diligence before making the job offer (background, education, reference, employment verification).
As part of the interview process, listen for:
- Are They Listening? Can they hear you? How do they respond to your questions? Ask the candidate to summarize various parts of the interview by asking, “Tell me what you heard?”
- Do They Ask Questions? Do they have questions about your company, product, management style, etc.? Curiosity is a good skill that results-producing salespeople have. Candidates that don’t ask questions lack the curiosity and abilities to inquire further.
- Are They Calm and Patient? Does the candidate:
- Squirm in their seat?
- Rush the conversation or attempt to finish your sentences?
- Look at you when speaking or listening?
Closing sales require the ability to have the prospect feel comfortable while gradually increasing their readiness to buy.
©Jeannette Seibly 2021-2022 All Rights Reserved
Jeannette Seibly is The Leadership Results Coach. She has been an award-winning international executive and family business management consultant, keynote speaker, and author for over 29 years. Her focus is to guide leaders to make a positive difference. Feel stuck moving your team forward? Want straightforward counsel on how to do it? Let’s chat! Contact Jeannette for a confidential conversation.
A note from Jeannette about hiring the right salespeople: Hiring the right salespeople can be a challenge. You’ve probably interviewed job seekers that are great at selling themselves. But when hired, they cannot sell your products or services. When you use a strategic selection system, you’ll improve your retention, revenues, and results! Do you need guidance updating your strategic selection system? Let’s chat now!
JUST RELEASED! It’s become the wild-wild-west of hiring … we over-rely on instinct, intuition, gut, and other nefarious practices to select our most valuable resource … our employees! (According to several studies, over 60% of hiring bosses use poor hiring methods.) The key is to collect valid, objective, and reliable data. So how do you do that? Grab your copy of Hire Amazing Employees (Revised Edition): How to Increase Retention, Revenues and Results!