Perfection is a myth, yet, many companies engage in seeking the “perfect solution” to stay competitive and improve the bottom line. A few are doing a great job by focusing on “viable solutions.” Most, however, are realizing mixed results due to reliance upon the same old practices that have long surpassed their peak. Less savvy companies are simply hanging on to their soon-to-be outdated products and services. They are afraid to make changes, despite their customers’ requests, and dismal sales.
Why have many business owners stopped listening during this critical time? They fear the change process. They don’t understand how to create a blue print for success. They falsely believe that since riding it out it worked in the past, it will work now. Sticking your head in the sand (think, ostrich) will only get your financial butt bit – hard!
Navigate change now. Waiting won’t change anything! Management needs to seek the right guidance and alter their paradigm to include change. It doesn’t need to a big, evil, costly endeavor. It’s time to hear employee and customer ideas with an open attitude. A simple twist of the wheel may gain the competitive advantage. Proper alignment, direction, and training to manage ever-changing economic factors will keep your doors open for business!
Talk Straight. Give the members of your staff the opportunity to contribute, appropriately. Brainstorming isn’t about judging ideas as right or wrong, or good or bad. It’s simply a process to gather ideas. Often, off-the-wall ideas are winners once they are narrowed down and fine-tuned. Determine the ROI and viability of the final cuts, and during implementation and execution, train everyone to ensure consistency and positive results. Focused action is the key.
Big Picture vs. Small Details. Some people tend to get caught up in the “bright shiny object” of the bigger picture; others get lost and don’t understand how to move from “here” to the vision of “there.” Create a strategy to put everyone on the same page. Break tasks down into “bite-sized pieces.” Keep listening to and communicating with your team. When you hit the inevitable walls that crop up due to poor planning or implementation, do not reduce your expectations of intended results! Readjust your strategy as necessary, but remember: the success or failure of any idea is in the details.
Hire a Business Mentor. If management is too narrowly focused on people considerations OR on bottom line financials, it could stymie the forward movement required to achieve the expected results. A business mentor helps you blast through the stumbling blocks that change causes. A business mentor helps you make the hard decisions that may be unpopular, at least initially. S/he can also help you create business savvy solutions that balance people and numbers. Someone from outside your organization can see landmines coming up more clearly than you can, since you are so close to the situation. S/he helps you recognize and navigate around them, and enables you to move forward with speed and confidence.
(c)Jeannette L. Seibly, 2010