Many companies are looking at their current and projected sales numbers to determine if they are on track to achieve their 2021 results. Some will fiddle with the numbers and adjust their expectations so they don’t feel like failures. Others will give up. But the ones that will succeed are talking with their coach and making real adjustments now. Remember, it’s not business as usual.
7 Tips to Achieve Real Sales Results
- Hire the Right People. This #1 rule makes a big difference in your EOY sales results! Remember, not everyone can sell your products and services, no matter what they’ve sold in the past. There is an old saying, “Just because they can sell Honda’s in Boston, doesn’t mean they can sell Lincolns in Denver.” Get real about who you are hiring and their natural ability to prospect and close. Use a qualified sales assessment that provides you with real, consistent data. For example, hiring a person that is unwilling to work in a straight commission position will not work out well for anyone.
- Coach with Laser-Focused Accuracy. The right assessment tool also provides you laser-like coaching When you address the true issue with “why” a salesperson is struggling, it’s easier to improve their skills. For example, telling your sales rep to meet more people when they are already making a lot of contacts won’t make a difference. Instead, coach them on how to engage these contacts to determine buying interest.
- Stop Focusing on Technology to Fix Sales Performance. How many times have you told yourself that a new CRM will improve sales results? This is a big illusion…it’s a tool, not a result-producer. If you don’t have the right salespeople, technology will only make things worse. Your low producers will hide out behind learning the system. Your high performers will be annoyed at learning another new system.
- Engage Customers Every Quarter. Are you engaging your customers quarterly? If you are, they are less likely to stray! Also, when you are top of mind, your customers are more likely to refer you to others. When meeting with the customer, use a scorecard. This focuses them on the quality, service, and prices of your deliverables and how to help them in the future. Remember, training is crucial for these conversations to be effective!
- Conduct Sales Team Huddles Every Morning…These Are a Must. If you’re not already doing this…start now! Have a standup huddle each morning for all salespeople. Keep it short and on-point…10 to 20 minutes. Have everyone stand since it’s harder for lower-performing salespeople to hide out. Focus on progress and any changes required for better results. For example, allowing current economic situations to excuse poor sales results prevents your sales team from getting creative.
- Train for the Details! I remember years ago a sales expert told me a successful salesperson knows the details of their products and services. This wisdom made a positive difference for me when closing sales! Provide weekly training, updates, and stories to your salespeople. And, there is nothing wrong with repetition!
- Acknowledge Results…It Works Wonders. Acknowledge your team, individually and as a group. Share brags with each other. Have a dashboard showing daily results. This encourages team support when someone is stuck. And, encourages team members to do more of what is working.
©Jeannette Seibly, 2019-2021
Jeannette Seibly is The Leadership Results Coach. She has been an award-winning executive coach, management consultant, and keynote speaker for over 28 years. Her focus is getting leaders and their teams unstuck and able to achieve dynamic results. Contact Jeannette for a confidential conversation.
A note from Jeannette about achieving sales goals for 2021. It’s Q3 and 2021 is halfway done! There are companies exceeding sales projections while others are struggling to keep their doors open. Before making any changes, focus on real data for real results. Winging it and hoping for a miracle won’t make a powerful difference on your bottom line. If you are uncertain about where to start, contact me for a confidential conversation.