Great salespeople have the attributes required to succeed in their jobs. They genuinely love what they are selling and have a genuine interest in their customers’ growth! They enjoy increasing sales results!
Given that we all want great salespeople, what is the #1 challenge to hire and manage them today?
First and foremost, too often, the person they hire is not the person they interviewed. So, how did they get hired? They looked the part and talked the talk! AND … You failed to use objective data to ascertain the actual ability, interest, and thinking style required to call, prospect, and close sales!
After talking with several business owners and consultants that manage great salespeople, they mentioned 5 top attributes (yes, this is not a scientific study, but it can provide important insights for a great year).
Top 5 Attributes of Successful Sales People
Hire for job fit. Job fit is crucial when hiring the right salespeople the first time. Nothing drains the energy of a top sales team and their customers more than hiring the wrong people. The challenge is hiring people with the thinking style, sales behaviors, and occupational interests that fit the job requirements. If they do not fit the job, you cannot train, motivate, or coach anyone to be a great sales success. Design a strategic hiring process and use objective data. Now, pay attention! Remember, you lose customers, not because you have a lesser product or service, but because they are tired of training your bad hires, over and over!
Be present. Being present in all conversations is a top attribute great salespeople have developed. It starts with excellent listening skills! It’s essential to emphasize that multi-tasking is a myth … physically doing or mentally thinking of other things during conversations! Instead, train your sales team to engage their full attention in the conversation by actively listening and asking great business questions. These probing skills will uncover additional information and allow people to feel heard. And remember, this is all done before offering solutions.
Know your products and systems. Having a genuine interest in what you are selling and talking with people is critical. Otherwise, the buyer will experience “buyer’s remorse.” When your sales team is well versed in the legalities, systems, and other nuances of using your products and services, your customers will develop trust and rave about their results. Develop this attribute by keeping your team up-to-date with 15-minute morning sessions and monthly training programs.
Be persistent and persevere. Not everyone is ready to buy when your sales team meets with them. Develop easy-to-use systems to stay in touch regularly. Send prospects (and current clients) periodic articles or other noteworthy gems. Show up at networking meetings, and trade shows ready to brag in a business-savvy manner. Stay in touch on social media by “Liking” their posts and accomplishments. This is how persistence and perseverance pay off.
Develop great relationships. This attribute is more important today than ever before. Over time your sales team needs to be a resource for current and future clients to answer their questions. Always follow up and follow through within 24 to 48 hours. Building credibility and integrity is critical. These can be easily sabotaged when you and your sales team fail to treat people as VIPs (very important people).
©Jeannette Seibly, 2016-2022 All Rights Reserved
Jeannette Seibly is The Leadership Results Coach. She has guided the creation of three millionaires and countless 6-figure income professionals. During the past 29 years, she has become an award-winning international executive and family business management consultant and keynote speaker. Recently, she was able to add another brag. She has been an Authorized PXT Select/PXT Partner with Wiley/Profiles International for 30 years, guiding companies to hire the right person the first time … including hiring and managing salespeople! Have questions? Need help? Contact Jeannette for a confidential conversation.
A Note from Jeannette about the top 5 attributes of successful salespeople: some people love selling while others look for the fastest way to a better paycheck! During the hiring and selection process, you must uncover if the candidate will call, prospect, and close a sale. Use objective data instead of relying on your gut or intuition (which is often wrong). The reason you lose customers is that they are tired of training your bad hires over and over! Do you want to learn the fastest and best way to select the right salespeople the first time? If yes, contact me for a confidential conversation.
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